- Does that convert to acquiring paying customers?
- Does it gain any reaction like instant calls to me re business?
- Is it creating new prospects who will call me?
How many times have you seen copy that simply is boring? If you desire to create copy to market your book, magazine or widget, do you also want to bore or would you rather your copy kills? The two things you want to accomplish are to have your marketing approach stand out from the pack and be seen in front of the herd and not at the rear.
The second is that when you have someone’s brief attention grab them by the eyeballs and let them know why and how your book, magazine or widget benefits them. Too many times I have seen posts on LinkedIn and other social networks with just a link or “read my flog” and who the heck cares. Continue reading “Is Your Marketing Copy “Unique” Or Boring?” »
If you do not have a website with a blog or at least your own blog you should. It affords you a platform to show off your work, talk about it and market it. So let’s assume you do have a blog and here is a quick step guide to market your book with.
Create on your blog a serial about your book wherein you can do two things; firstly talk about it and tell folks what is interesting about it and what they may enjoy if reading it. In other words in marketing language you are explaining the benefits of doing so to the potential reader. Secondly create a section following it where each post is like a Saturday Matinee serial where you can drop in a section and maybe add a synopsis so folks can get the gist of each chapter. Each post therefore would/could cover a chapter, with a follow up chapter added each week.
Continue reading “Quick Steps To Social Networking” »
Everybody is now more than aware that digital marketing and digital books and magazines are here to stay, including owners of printing companies as I. Fortunately the statistics have shown that the surge in digital entities has leveled off, and has even seen the failure of many solely online magazine attempts. What does this all mean to you? It means that in an age of so many different areas to market in and with many marketing tools at your disposal, the smart marketer relies on cross promotion to market and build a brand.
In today’s world where the new and the old forms of marketing exist side by side it is important to utilize everything available to you in order to market your books, magazines or company and to better establish your brand. Cross promotion or cross marketing allows you to reach out to sectors of the public that you would not reach if you limited yourself to only one form of marketing. It also increases a greater awareness of your brand. Continue reading “Cross Marketing: The Best Marketing Tactic For Establishing Your Brand” »
Email marketing is another of the many ways you can market your books, magazines or widgets. You can make your pitch and get it out to thousands in a very cost effective manner. Yes, many will not read it and yes, it will wind up in some spam filters. However, for those that did not and were read, this is one of the cheapest forms of marketing out there.
Marketing your book online is a structured event and sort of like a wagon wheel with spokes all connecting to the center hub as well as many times to each other. Each spoke not only “pyramids” to the top at the hub but also may have its own marketing purpose in addition to supporting the hub. The overall wheel is thus symbolizing your online book marketing campaign. Continue reading “A True Pyramid Schematic Rather Than Scheme” »
One of my favorite idiomatic expressions is “If a tree falls in a forest and no one was there to hear it, did it make a sound?” How does this apply to you the reader?
It applies as follows: Many of us have a story to tell; a uniqueness of our personalities and upbringing allows us to “bring to the table” a potentially fascinating and unique story yet with familiar elements of the human condition. Even if from a business perspective, whether you are a Jack Welch or an unknown entrepreneur with a unique take on your product or niche you have something to pass on to the rest who may learn from you. Continue reading “No Guts, No Glory!” »
In the days before email, the web and social networking how did people survive? Think about that and try and envision what life would be like without your iPad, computer or email account. Would you be at a grave loss in running your life or your business? How would you promote your new book?
Or are you ignoring the obvious for marketing your book, magazine or widget? Learn how to use all of the marketing tools at your disposal to get your message out. One of the most important things about marketing is to understand your niche or business model and who your customer is. Once done and you are clear about your path understand that we are living in a fragmented marketing environment.
More and more this is a mantra of small business owners in America due to the frustrations of trying to grow their business in the current economic climate. Many are not sure what the government will due next as the government does not seem to show clear direction let alone one that is cohesive and business friendly. If yours is like many businesses facing these tough economic times maybe you thought it had been prudent to cut back? Wrong! Continue reading “I’m Mad As Hell And I’m Not Going To Take It Anymore!” »
You have spent weeks creating your layout for your book, magazine or other printed materials. You then spent the next week or so researching and contacting printers and sending each the commercial printing specs and anxiously awaited their responses. The responses have arrived and you then make your decision on which printing company to do business with and send in your files and paperwork.
Whether you are a businessman, author, publisher or any type of entrepreneur the key is to market that which you create, author or publish. Without a proper marketing strategy your efforts may be like the proverbial saying, “if a tree falls in the forest and no one was there to hear it, did it make a sound? Well, just because you wrote, published, or produced your widgets does not imply that “if you build it, they will come!” You must be able to get your message out and shout it out so that you create awareness for that which you have worked so hard to create. Continue reading “The Business You Save May Be YOUR OWN!” »
Just because you put a campaign together to market your book, magazine or business does not mean it will be successful. You may have the most fabulous book or greatest magazine concept, let alone an invention more spectacular then cheesecake (well maybe not Lindy’s in Brooklyn, back in the day). While this all may be true, and your book or product may be wonderful, if nobody knows it exists, it is like that old colloquialism “if a tree falls in the forest and no one is there to hear it, did it make a sound”. Therefore I would expect that you would not want your creation to “fall on deaf ears” or trumpeted to “The sound of Silence”. Continue reading “If You Build It They Will Come (Maybe)” »
Just as the digital revolution has taken a chunk out of many commercial printing company’s bottom line, so that today when one organizes a promotional campaign or prints a magazine, the immediate task is to publish one’s book, magazine or establish a promotion across both platforms, the printed page and the online promotion whether by web, social networking or blogging. Just when you thought the angel of death was near printing’s door commercial print has reinvented itself with 3D printing. Continue reading “Commercial Printing Reinvents Itself” »
Trying to define the purpose of LinkedIn is like asking several people to define an elephant while blind folded. Once blindfolded each is given a different part of the elephant’s anatomy to touch; one the trunk, another holds the tail, a third the ear and another feels the center of its torso. You can imagine how disparate the descriptions of the animal are once the blindfolds are removed and each is asked to describe what they think the animal looks like. The gap has to be as wide as the difference between cow chips and ice cream. The fact of the matter is that LinkedIn is Sybil, with her multiple personality disorder gone big time. Continue reading “What IS LinkedIn And Why Are YOU Here Sybil?” »