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5 Tips for Making an Eye-Catching Poster

  POSTER PRINTING: Creating An Eye Grabber       Posters are used to reach a broader audience range, which is quite useful when it comes to advertisements and promotions. As such, making your posters eye catching is of significant importance, especially seeing that you want to reach the widest possible audience. It is also important to ensure the poster you create can convey the intended message well. Listed below are five tips for making an eye-catching poster. Have a hierarchy of text   Incorporating a hierarchy of text into your poster design means using different fonts in varied sizes to ensure it is easy for your target audience to determine the most important message. A hierarchy of text is also vital in driving the eyes of whoever reads the poster. When you are using type, it is important to consider what you want the targeted audience to see at first glance. This consideration will enable you to convey your intended message to the readers on their very first glance.   Choose high-quality images   You must start by selecting the right image to use depending on the message you want to send across. The picture must also relate to the most important message in your poster. After you have chosen the most suitable image to use, be sure to look into its quality. Avoid the use of poor quality or small images. Chances are the resulting print will be blurry. Most of the software for graphic design allows viewing of designs in its actual size, which means you can easily tell if the image you select is suitable. Your...

There’s A New Sheriff in Town

There are a many social networking forums on the net that you can utilize to market your books with, and some not as effective as others. I have not been impressed with what FaceBook can do nor Twitter and at best they are simply starting points where you can hopefully grab some attention and drive traffic to your blog or web where one can view in a more in depth fashion what it is you have to say or offer. It is hard to delve very deep into your book’s storyline or characters with only a teaser using at most 140 characters, minus your link and tags. LinkedIn is one forum that for a long time has offered a more expansive arena to market in until corporate started to slam everything in the English language as spam, making it far less user friendly than ever. The place to be which offers the marketer of books a better environment is Google Plus. What You Must Know About Google Authorship: This is the most crucial starting point, as it is the connection between your Plus profile and all of the content that you create. It is the focal point of your posts and writing and by which Google amasses their information about you and your blog or web in order to rank it. Post A Profile That Rocks: Like all things in marketing, advertising and in life first impressions can not only be lasting but it is the very first contact anyone will make with you. Make it appealing visually with a warm photo and intro so that folks will want...

Understanding The U.S.P. For Effective Marketing

Before you start your marketing campaign for your book, magazine or other, you must first layout the particulars of your approach. Who are you marketing to, what is your niche, what defines the item you are marketing, what differentiates it from others that are similar, what mediums do you intend to use to spread your message and so forth. However there is one crucial element that you must include in your marketing campaign for your book, magazine or service and that is HOW do you construct your message? Do highlight your offer with a description or is there a more effective way to attract potential readers or buyers? The answer is yes there is a more effective way and it is called the “U.S.P.”  short for the “Unique Selling Proposition.”   What Is The “U.S.P.”? The U.S.P. is essentially today’s language of sales and the most effective language in order to attract readers and/or prospects who would buy from you.  It is the language one must use where you would “put yourself in the buyer’s shoes” and totally forget about what you are “offering” or “selling” and concentrate on what you, “in the buyer’s shoes” may be seeking that would tempt you to make the purchase of your book, read your magazine or buy your product. Reeves, in his book, “Reality In Advertising” defines the U.S.P. as follows: Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising. Each advertisement must say to each reader: “Buy this product, for this specific benefit.” The proposition must be one the competition cannot or does not...

Marketing Outside Of The Box

I participate in many forums and inevitably the conversation always pops up with questions such as; “how can I market my book”, “I want to start a magazine, but where to market it” or “I have this great product and if only I could get it out there.”  As I have written many articles on marketing, including book marketing, marketing for magazines or marketing in general, this is in essence a follow up, with a few more ideas that hopefully you will find beneficial. Some fall under the category of “Guerilla Marketing” and others are online ideas that you may have missed.   Online Marketing Concepts: Google Alerts: Google offers a feature called Google Alerts. What it does is allow you to sign up for alerts on any topic of your interest that you may want to follow. As an example, let’s say you are looking for potential readers of a genre you write in or who may be readers of similar books or magazines to that which you are producing, you would set up an “alert so that whatever commentary pops up online is immediately brought to your attention as an “alert” from Google. This way, should you receive an alert about an event, a blog, or commentary on a topic that may relate to your writing it puts you in a position where you can respond to it directly. Your response would be further commentary on the topic where you can refer to your writing and hopefully add a link back to your web where it hopefully will be for sale. Please see https://www.google.com/alerts for signing up....

Step By Step How To Market Your Book Online

Who are you marketing to?  As they say in the bible of marketing “know thy subject!” The cornerstone of any marketing campaign is to understandwho you are marketing to. You never want to shotgun your efforts as you will be more productive rifling them, so read, AIM and fire. Once you understand your market niche, you than can do research based on an exact section of the population who may have the best chance of becoming buyers of your book or magazine. Example: Let’s say for example your market is that of non-fiction readers. You can then search exactly on that: “non-fiction readers” or “non-fiction readers groups.” You can also use twitter and other hash (#) tag friendly sites and search as “#non-fiction readers.”   How have you structured your messaging and sales center? In my case, and I believe it works best in most cases think of your focal point as your website with all else you do as spokes on a wheel with your web being the hub. Your website is where you can sell your product and have the largest volume of information. All you do online should have a link pointing back to your website as your central location as you would a store. What is “Author Ranking?” In every instance of what you post, your name should be listed as “author” so that with your posts, re posts, favoriting, and comments you build your “author authority” with Google which is today’s version of the outdated Page Rank. Therefore the higher you are ranked and the higher you show up in Google Search the better...

Printers Who Wander (Yeah I found that place to be, Yeah, ohhhhhhhhhhhhhhhh)

More and more book printers are entering the publishing business but why? Is it because they understand it so well that than can offer you value added services or save you money on both the publishing and printing end? Is it being done out of sheer altruism or simply because the print industry has been hit with the double “whammy bhammy” of a bad economy and digital book publishing? For a long time now the digital publishers such as Amazon, CreateSpace, Xlibris, Lulu and others will both print as printing on demand (single books as needed) or help you digitize your book as an eBook. There are also those vanity publishers who will “publish your work” and at the same time organize your printing of your book. Now though long standing book printing companies are jumping into the publishing arena in addition to their book printing services.  Bookmasters is probably one of the best examples of printing companies who are now wearing the hat of publisher. On the home page of  their book printing web site, they ask that you “Take advantage of our relationships with book wholesalers and retailers and our sales teams  to promote your titles and increase exposure.” Their claim is that of the traditional role of the publisher, to both distribute and promote. Ingram is a printer-distributor-publisher claiming that they are “the only publishing platform that delivers fully integrated print and digital distribution services to the book industry through a single source. What does that mean? Once you finish and format your book we make it possible to share it with the world.” They also...

The HOW and the WHY of Marketing via Pinterest

I will never forget the moment I first viewed Pinterest, scratching my head seeing how folks uploaded a variety of images they seemingly liked and I thought what the hey is this? My first impression was “get a life” this is no more than an online scrapbooking site, a place for lonely people to upload pretty images and then swoon as they envisioned their “group creation” of pictures that may have represented what they could not attain in life. Boy was I wrong! The rush towards popularity may have first been boosted by just those types of people; the worlds scrap bookers who no longer needed to buy over priced blank books and glue as they could simply upload same via the internet for free. Jumping to today Pinterest has become a rich haven for marketers who have learned how to turn a scrap book into a launch pad for their books, magazines, widgets or services. Over the course as Pinterest grew in popularity so did its Google Rank. Believe it or not Pinterest comes in with a heady number 9 rank from Google. To give you an example of what a 9 ranked site is; Yahoo is also ranked number 9, one of the oldest and most respected portals on the web. CNN and the NY Times webs are also ranked at 9. What does this mean for marketers? It means that any play you get on or links from Pinterest are important to Google Search and thus to your web statistics as well as “author rank” which Google uses heavily in ranking your site or blog. This...

Is Your Book Launch Plan Real or A “Fugazi”?

Printing and self publishing your own book is no different than any other business. You must plan all of the steps to take it to market and to launch its release. If you do not set up a marketing and sales plan in advance then “fuhgettaboutit” as your book  is about to get “whacked!” If you want your book to become a “hit”, than you as the “hitman” will have to plan all of the necessary steps in order for it to become  one. After all your “family” and “crew” are looking for you to become a “good earner” and not a “babbo” who they have a “beef” with. Build A Fan Base: If you can build a fan base, with hard work, and without sending out your “enforcer,” this will give you a platform of potential sales when your book is finally released as well as your own “crew” to continually market to. Blog: Here is where blogging and social networking can really help you. When you wrote your book along with the research you did on the topic of it, the local geography, characters, storyline and more you became a “capo” of those topics. In other words you are not an “empty suit” but an expert. Use that expertise to blog. You can blog on the book itself as well as each of its components; such as the locality where most of the events take place or the type of characters in the book. You will need your own website and the blog should be a component of it. Word Press and others offer plug-ins to your website...