Direct Mail

Why use direct mail, verses any other form of advertising?

• Why use direct mail? Because you as a consumer  today are much more sophisticated. You are constantly bombarded with advertisements from television, newspapers, magazines, radio and the internet. So, how do you get their attention? How do you reach YOUR targeted customers effectively in such a demanding marketplace. How do you reach them, without spending your entire advertising budget, especially if it isn't a huge one: direct mail.  
• The Benefits of direct mail! It is quite simple: direct mail is one of the only forms of advertising that lets you precisely pinpoint your target audience and mailing gives you gives you measurable results fast. You get clear cut information from a direct mail postcard or other printed piece, that's easy to analyze. Unlike advertising in mass media, direct mail allows you to know precisely who you're speaking to, so waste, with direct mail, is kept to a minimum. For example, if you have a "landscaping business" you will not, with accurate lists, be mailing to "apartment dwellers!
• Take control of your budget! With it you know exactly how many pieces   you sent out on your campaign. You know who received the it and how much each piece of cost you. You also know how many responses came back from your campaign. This information makes it easy to calculate the cost-per-order or the cost-per-response. You can even track how much repeat business and income a sequence of mailings has generated in your campaign over a period of time.
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  Why use the same source for printing and mailing?  You benefit from using direct mal by controlling the printing and mailing process better. In order to avoid finger pointing by a  mailhouse or printing company, should you be using two separate firms, it is in your best interest to use one company for both mailing and printing.
• What happens should your printing company not include the postal permit on postcard? The answer is simple: you the customer will pick up additional charges at the mailing company. It was  not the error of the mailhouse. They must now inkjet the permit, during the process, at additional cost to you. In turn you must now argue with the printing company over who was at fault. Time and again, each will blame the other.
• Another reason for combining the mailing and printing process, is that you can receive guidance on the printing layout so that you are always in United States Post Office compliance with your printing materials as they are used for the mailing process. There are numerous other reasons to use one source for printing and mailing: these are just a few of the pitfalls.
• How effective is it?  
  Very effective - it has become a science. It works because it is precise and effective. Printing By Design has been in business for many years and our customers have come to rely on our extensive resources, knowledge and judgment to help simplify their campaigns. So for your next campaign, please allow PBD to help you achieve your success.

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