Direct mail advertising: What you must know
Who is my direct mail advertising market?
- With direct mail advertising, like anything else, you build your foundation. For successful direct mail advertising, the foundation or first step of your campaign is to understand who your target market is. You need to understand the demographics of the audience you are trying to reach with your direct mail advertising. Does your direct mail advertising campaign target a certain age group? Do you want to reach a certain income group? Are they homeowners or renters, parents or children? Does your direct mail advertising reach women, men, seniors or do you require a specialized mailing list from a business with a similar target audience?
- If you are selling "widgets", than you want to be able to reach those people who buy "widgets". Therefore in order to achieve a success with direct mail advertising, you need to understand your audience and if you are selling "green midget widgets" and only people who own a home, make over one hundred thousand dollars per year and live in Abilene Texas are the buyers of these "green midget widgets", than that is who you should be aiming your direct mail advertising at.
- If you want a successful campaign, then do not write copy about what you offer, but instead write your direct mail advertising copy based on the benefits the reader will receive. No one in this day and age wants to be bored with direct mail advertising copy that reads: "We proudly offer the highest quality in "green midget widgets" and our capability allows us to......zzzzzzzzzzzzzzz." I am already asleep reading this stuff. What people want to read is compelling and interesting copy, that informs them how they will benefit from it, be unable to live without it and can most definitely afford it.
- Do not be shy about using such words in your copy as "guarantee"! There are many parts of any offer that any one would not have any difficulty in guaranteeing. So, if you create your direct mail advertising copy to read along the lines of: "You will benefit from using our highest quality "green midget widgets" for your next widget event and be able to astound your neighbors with your new unique and rare "green midget widget". "This compelling widget, etc. etc., can be yours at the most affordable pricing as well. We even guarantee our widget to be fully green".
- When you write copy for direct mail advertising, pose questions such as; "How can your green widgets benefit me?", "Are your green widgets, the greenest of all", "Do you guarantee your green widgets" and then proceed to answer your these questions with intelligent direct mail advertising copy, advising the reader how they in fact benefit and with as much detail as possible in order for your direct mail advertising campaign to be the most successful one it can be.
- "GUARANTEED GREEN OR YOUR MONEY BACK", "HOW DO I BENEFIT", "THE MOST EXCITING AND COMPELLING GREEN MIDGET WIDGETS IN TEXAS".
- At the end of your direct mail advertising copy, add lines such as "CALL NOW! Do not miss out on the opportunity of a lifetime with our exclusive fully guaranteed "green" coloring. CALL 222-222-2222 or EMAIL us at: widget@greenwidget.com. If you do not make this request to act now, people will be less likely to respond. Create an urgency to your "spiel" in order to create an aura that folks just cannot live without your product or service in your next direct mail advertising campaign.
Write compelling copy
Pose questions the reader would ask
Grab attention with headlines
CALL FOR ACTION NOW!
CONTACT US NOW For your next direct mail advertising campaign!!, even if you cannot write fabulous copy, we have a direct mail advertising copywriter who can do it for you at the most reasonable rates.
