You Can Benefit By Our Flyer Printing Pricing
PBD, specializes in the larger flyer printing runs. We have the capabiltiy of producing quality plus savings for you with flyer printing, as we can print yours on a variety of equipment which includes the forty inch sheet fed press, half web and full web flyer printing equimpment
Should you be requesting a single sided color flyer printing quote, than the 80# is sufficient in flyer printing. However if you are printing on both sides of the sheet, then 100# gloss book (also a common gang run weight in color flyer printing) is recommended. This is because there is less "see through" of the inks from one side to the other. Where economy counts, you can drop to 70 or even 60# on longer runs. For very long flyer printing runs where your flyer printing is for a newspaper insert, you can even drop town to a 40# gloss book sheet, as paper will be about half the cost of your flyer printing on the big web presses.
Why Flyers Vs Post Cards
Because, while flyer printing and post cards are about the same cost, your message and images are displayed on a much larger area in flyer printing then in post card printing. You can tri fold a flyer for mailing as well, without an envelope, however the post office will require that you add wafer seal tabs in three places.
When you are printing flyersyou are first and foremost creating a message about your product or service. For printing flyers, use an eye grabbing question or statement as a caption at the top. Ask a question that one is compelled to answer. You are not just printing flyers to show your images, but to sell your product or service. Therefore, use language that compels and sells. Further, when you are printing flyers, explain the benefits of your product or service. Let people know how your product or service will benefit them, how they can save money and why they should be using your product or service rather than your competitors. When you are printing flyers, offer these questions, answers and benefits to your reader, so they can chose you for the benefits you can offer them.
Flyer Printing Graphic Design
If you require additional help in order to have your flyer printing project become the optimal success, you can benefit from our expert graphic design help for flyer printing. You can also gain a notch up on your competitors if when producing your flyer printing project, we provide you with the added benefit of our professional copy writers and photographers. This way your flyer printing project not just has the powerfull look derived from excellent images but a message that is compelling as well.
Flyer Printing Distribution
When you utilize flyer printing in full color, as the sole mailing piece, the choice is simple: The letter fold, also referred to as a #10 or tri-fold. The reason for this is because the U.S. Post Office requires tabbing (also called wafer sealing) of the flyer, in order to give you the best postage pricing due to "automation". If you would use a fold type that opens on both ends (the Z fold), then you would be required to add tabs to both ends, thus increasing your mail processing costs for your job. We can even drop ship your flyers to anywhere in the country and to multiple locations.
Use Quality Images
Make sure the resolution (DPI) of your images is at least 300 dpi when printing flyers on an ink press and at least 200 dpi when printing flyers using toner, for machines such as the Docucolor or Canon equivalent. Low resolution images might look great on the screen, but with flyer printing or other, will look like hell. What you will see is blurry images with large dots. Look at your file size, as if a small image is less than a few MB, your image is not usually usable. Blow your image up on your monitor to at least 300% or 400% in order to give yourself somewhat of an idea of how they will print when printing flyers.
Always Use Appropriate Paper
On short runs, go with the gang run paper offered for your job. This is usually 80 or 100# gloss book. Try to stick with 100# gloss book if running on both sides of the paper, as you do not want the front side showing through the rear or vice versa. On large runs, paper starts to become an issue with cost. Should you be running on a web press and running a half million or a million or so pieces, then the cost of the run will be about 50% paper. At that point, you want to conserve on paper thickness as you will be conserving on your costs. Web presses normally stock or have quick access to gloss papers as thin as 40# gloss book for printing flyers.