The benefits of color flyer printing

What you need to know about flyer printing:

What is a standard size and paper stock for color flyer printing?: The standard sizes for full color printing of your flyer is 8.5 x 11" and what occasionally is referred to as, a half sheet in flyer printing: 5.5 x 8.5". Please note that in flyer printing, as in all commercial printing, the width is always the first number given. The most common or standard stock types/weights in full color for printing flyers, is either 80# or 100# gloss book.
Should you be requesting a single sided color flyer printing quote, than the 80# is sufficient in flyer printing. However if you are printing on both sides of the sheet, then 100# gloss book (also a common gang run weight in color flyer printing) is recommended. This is because there is less "see through" of the inks from one side to the other. Where economy counts, you can drop to 70 or even 60# on longer runs. For very long flyer printing runs where your flyer printing is for a newspaper insert, you can even drop town to a 40# gloss book sheet, as paper will be about half the cost of your flyer printing on the big web presses.
Why use flyers rather than post cards? Because, while flyer printing and post cards are about the same cost, your message and images are displayed on a much larger area in flyer printing then in post card printing. This is especially true when you are not mailing the piece on its own and require the durability and postage cost to be price friendly.
What are the standard fold types? When you utilize flyer printing in full color, as the sole mailing piece, the choice is simple: The letter fold, also referred to as a #10 or tri-fold. The reason for this is because the U.S. Post Office requires tabbing (also called wafer sealing) of the flyer, in order to give you the best postage pricing due to "automation". If you would use a fold type that opens on both ends (the Z fold), then you would be required to add tabs to both ends, thus increasing your mail processing costs for your job.
How can I benefit from gang runs? Simple: You benefit by having your work run with 3, 5 or 7 other customers work, (this can differ due to the size of the press), thereby bringing down the cost to all on short run jobs. Gang runs normally average from 1,000 to 10,000 and with some larger presses, 20,000. This works by splitting the cost of the production on the larger press amongst the various customers jobs. The same job run alone, with out others, might cost anywhere from 50% more to double or triple, depending on the press size you are running on.
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