Direct Mail

Direct Mail Gets Your Message Out!

From your direct mail design concept all the way through delivery to the post office, let us handle your next direct mail marketing project with our efficient and cost effective direct mail services. If you have more than one piece in your direct mail marketing and advertising campaign, we will assemble, sort, stuff, box... whatever it takes to get your printed material in the mail - the way you want it to be with the confidence that comes from having a commercial printing  and direct mail marketing specialist on your team. We can even supply you with general or specialized direct mail address lists as part of our direct mail services to you. 

The Benefits Of Direct Mail!

Direct mail is one of the only forms of advertising that lets you precisely pinpoint your target audience and mailing gives you gives you measurable results fast. You get clear cut information from a direct mail postcard or other printed piece, that's easy to analyze. Unlike advertising in mass media, direct mail allows you to know precisely who you're speaking to, so waste, with direct mail, is kept to a minimum. For example, if you have a "landscaping business" you will not, with accurate lists, be mailing to "apartment dwellers!

You Can Take Control Of Your Budget!

With it you know exactly how many pieces   you sent out on your direct mail marketing campaign. You know who received the it and how much each piece of cost you. You also know how many responses came back from your campaign. This information makes it easy to calculate the cost-per-order or the cost-per-response. You can even track how much repeat business and income a sequence of mailings has generated in your campaign over a period of time.

You Will Receive The Best Postage Rates Direct Mail Will Allow!

You can take advantage of the best postage rates - you'll automatically benefit from Printing By Design's cutting-edge direct mail services software when we do your direct mail advertising. This allows you to receive super rates and maximum direct mail promotion discounts. We will sort, un-duplicate your lists, zip append and barcode to save you the most money possible on your next direct mail promotion.

A prominent postal official said, "with the onset of reclassification, if your database isn't CASS (Coding Accuracy Support System) certified and PAVE (Presort Accuracy Validation and Evaluation) sorted with barcodes, you might as well take your mailing to the corner mail box, because that's how much the mailing will cost!".....................And we Guarantee you that you will benefit from these postage savings to the maximum the post office allows for your next direct mail campaign.

Strategic Co Mailing Services For Incredible Rates!

By combining your direct mail periodical with those of other customers, you benefit by enabling us to deliver the maximum postal discounts that can go well beyond the bulk or flat rates, thereby reducing your direct mail postage costs. We work with you to enhance your ROI, ensure compliance and postal optimization. We understand the importance of getting your direct mail to your readers in a timely, and maximum cost effective manner while providing solutions that address your individual business needs. We deliver to you:

* Direct Shipment- point to point transportation from production facility to postal facilities located closer to the destination market.

* Consolidation/Destination Entry program-allows for direct entry into USPS SCF and NDC’s at a client’s pallet level of standard mail.

* Copal-enhanced consolidation and transportation management to offer additional reduction in postage and logistics costs.  This allows for direct entry into USPS SCF and NDC at a client’s tray level of standard mail.

* Comail-consolidating standard flats and periodicals at a piece level.  This will allow further postage reductions by increasing the levels of 5 digit and carrier route bundle discounts.

Why Use The Same Source For Printing And Mailing?

Because you benefit by controlling the printing and the direct male process better. In order to avoid finger pointing by a  mail house or printing company, should you be using two separate firms, it is in your best interest to use one company for both mailing and printing. What happens should your printing company not include the postal permit on postcard? The answer is simple: you the customer will pick up additional charges at the mailing company. It was  not the error of the mail house. They must now inkjet the permit, during the process, at additional cost to you. In turn you must now argue with the printing company over who was at fault. Time and again, each will blame the other.

Another reason for combining the mailing and printing process, is that you can receive guidance on the printing layout so that you are always in United States Post Office compliance with your printing materials as they are used for the mailing process. There are numerous other reasons to use one source for printing and mailing: these are just a few of the pitfalls.

 

 

 

How Effective Is Direct Mail?

Very effective - it has become a science. It works because it is precise and effective. Printing By Design has been in business for many years and our customers have come to rely on our extensive resources, knowledge and judgment to help simplify their mailing campaigns. So for your next campaign, please allow PBD to help you achieve your success.

How Accurate Are Your Direct Mail Services?

  • With our direct mail service we can supply you with a targeted mailing list in order to insure that you using the correct list for your requirements. With our direct mail services we also verify the following:
  • Is the quantity correct?
  • Has the list been sorted for the best possible postal discount?
  • Has the list been coded for response tracking?
  • Does the printed card or envelope conform to current postal requirements?
  • Are all materials the correct version for the mailing?
  • Is the quantity to be printed sufficient for the project?
  • Is the necessary amount of postage available for the project?

 

We Deal Postal Regulations. You Relax!

Your direct mail promotion will benefit from our expertise in and understanding of the postal regulations governing the construction of the printing and mailing of your magazine or catalog. We can offer you a review of the cost efficiency of various types of laser printing techniques for your direct mail campaign or the appropriate printing and sizing for your post card.

If you do not use the correct size, per postal regulations, for your post card you could add considerably to your postage costs. We will also suggest the correct packaging to use that will keep your materials safely intact while they are in transit if your direct mail marketing campaign contains multiple items.  

You Get A Full Range Of Direct Mail Services

You will benefit from the following direct mail services our company offers: List Conversion, File Management, Zip Code Verification, CASS & PAVE Address Standardization, Carrier Route Coding, Bar Coding Postal Sorting for Discounts, Merge/Purge, File Segmentation and Coding, Custom Programming, Data Entry, Response Tracking and Analysis.

Benefit From Many Direct Mail Options

You have a wide choice of imaging technology and services: Cut-sheet Laser Personalization, Continuous Form Laser Personalization, Inkjet Addressing, Mailing Piece Design and Consulting. Our automated direct mail services include:  Bursting, Cutting, Folding, Inserting, Metering, Stamping, Labeling, Tipping, Tabbing, Glue-dotting, Bindery, Broadcast Fax. Should you require we also have custom  services by hand:  Kit Assembly, Match Mailing, Tube Mailing, Hand Labeling, Postal Sorting and Preparation, Delivery to the Post Office, Trucking to IIMC/SCF/DDU