Why Printing Flyers vs. Something Else?

Show the benefits of dealing with YOU

• When you are printing flyers you are first and foremost creating a message about your product or service. For printing flyers, use an eye grabbing question or statement as a caption at the top. Ask a question that one is compelled to answer. You are not just printing flyers to show your images, but to sell your product or service. Therefore, use language that compels and sells. Further, when you are printing flyers, explain the benefits of your product or service. Let people know how your product or service will benefit them, how they can save money and why they should be using your product or service rather than your competitors. When you are printing flyers, offer these questions, answers and benefits to your reader, so they can chose you for the benefits you can offer them.

Use quality images

• When printing flyers, you are limited to a few images by comparison to a whole catalog. Therefore when you are printing flyers, your impact towards making your sale is limited to one or two pages, if you are printing flyers with a back side. Do not skimp on the quality of your images. If you are paying for printing flyers and use images that are of poor quality, your end result will be subject to the weakest link: images. Use quality images when printing flyers and understand what is required with respect to file format and image resolution.
• Take the time, when you are printing flyers, to bring your images into PhotoShop or a similar program and make sure your file is CMYK for color, or in grayscale for printing flyers in black and white. The RGB system for photography or for your monitor is not usable for printing flyers or anything else your printer might do for you. Should you not convert and color correct your RGB file, you may have a very unpleasant result when printing flyers or other media. If you are printing in black and white (grayscale) do not present a color image file to your printer as it will print dark, due to being composed of 3-4 screens. First convert your image to grayscale prior to inserting it into your document file.
• If on an ink press understand that dots spread and that printing flyers will give you a slightly darker end result than what you see on your screen. Therefore prior to your printing flyers, lighten up your file by about five to ten percent.
• Make sure the resolution (DPI) of your images is at least 300 dpi when printing flyers on an ink press and at least 200 dpi when printing flyers using toner, for machines such as the Docucolor or Canon equivalent. Low resolution images might look great on the screen, but with flyer printing or other, will look like hell. What you will see is blurry images with large dots. Look at your file size, as if a small image is less than a few MB, your image is not usually usable. Blow your image up on your monitor to at least 300% or 400% in order to give yourself somewhat of an idea of how they will print when printing flyers.

Always use appropriate paper

• On short runs, go with the gang run paper offered for your job. This is usually 80 or 100# gloss book. Try to stick with 100# gloss book if running on both sides of the paper, as you do not want the front side showing through the rear or vice versa. On large runs, paper starts to become an issue with cost. Should you be running on a web press and running a half million or a million or so pieces, then the cost of the run will be about 50% paper. At that point, you want to conserve on paper thickness as you will be conserving on your costs. Web presses normally stock or have quick access to gloss papers as thin as 40# gloss book for printing flyers.

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