The answer to the question of which printing press is an important one, as the wrong printing press can increase your price, as well as potentially diminish the quality of your full color printing. If pricing is your most important goal, then the correct printing press size and type of printing press becomes important for you. What are these printing press types and sizes
Using The Wrong Printing Presses
When the wrong printing presses are used, it is like trying to squeak a size 12 foot, into a size 8 shoe. The wrong printing presses can either not run the job properly, depending on bindery or other requirements, but these same incorrect printing presses, can cost you more money to run your work on, than the appropriate printing presses.
The Docutech Printing Press
This is built for short run manuals or booklets of many pages. It prints from your disk directly onto the paper, using toner and not ink. It has a relatively high line screen and the end result will have a dry look (due to the toner) unlike ink, which has a wet look. It prices better than ink printing for runs up to a couple of thousand books. It is the industry standard for book printing under 1,000 books.
The Docucolor Printing Press
The sister to the Docutech and built for color printing. When you require full color that has many pages and is a short run quantity, this offers the same benefits as the Docutech: better per unit pricing for short run full color printing.
The IGen Printing Press
While similar to the Docuclor it is built for high quality color printing.When you require full color that has is equal to sheet fed printing but is a short run quantity, you will receive better per unit pricing, than on a sheet fed press for short run full color printing, while still maintaining the sheet fed quality.
The Sheet Fed Printing Press:
The sheet fed printing press provides you with a better quality (but not overly noticeable beyond the dry look of the Docucolor printing press) full color printing product and it's benefits lie within the varying printing machine sizes. The smallest sized ink full color machine is the Heidelberg "GTO", which runs an average 13.5 x 19 printing form and thereby not beneficial for more than a four page document. For short run color printing this is ideal, as you get the best quality printing at short run print prices.
Following the small "GTO" press, the next step up in press sizing is the 28" and this usually comes with a five plate configuration; allowing you to print in full color plus one pantone or spot varnish in addition to the process full color printing.
The big boy of the sheet fed machines is the 40" six color. While the 28" is configured to print up to a 12 page booklet,the 40"is built to print 16 pages signatures (a sixteen page booklet of a standard letter sized page). The bottom line: the larger the page count, the bigger the machine required for optimal print efficiency: Efficiency equals price and quality. This printing press is also the one generally used for the "gang run" process. For example, it can run eight different flyers for eight different customers on one sheet and thereby saving each of the eight from having to pay for a custom run of only a few thousand flyers. There are of course the "packaging presses" which can run up to 80" or more. However these are not typically used for publications or other standard print items.